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Our strategy – Full Ahead
To signal our strive to excel and grow, we have named our strategy “Full Ahead”, a maritime expression used when a vessel moves at full speed. That is what we at MacGregor are doing now for our valued customers and key stakeholders!
We have clear directions for our business divisions, and we are raising our ambitions in key areas such as commercial excellence and customer intimacy, value driven digitalization, and world class sourcing and supply chain. We also focus on the continued development of our organization and our people.
Our vision – Creating lifetime value
Creating lifetime value for our customers is vital for us. Our products and solutions are used onboard ships with long lifetimes, typically over 20 years, and we want to be there for our customers at every stage of the life-time of their vessels. Through our global service offering we ensure our customers’ vessels operate safely and meet current and future requirements.
Our purpose – Enable sustainable global maritime operations by maximising efficiency in cargo and load handling
MacGregor has a strong heritage in the maritime industry, renowned for its cargo and load handling solutions. We have led this industry forward by innovations and will continue to create new solutions for our customers’ evolving needs. We bring added value to the industry through our equipment, services and solutions that are safe, productive and reliable. We also strive to support maritime operations to become more sustainable through our decisions and operations, as well as help our customers solve their sustainability challenges, and continually maximising efficiency and minimising waste.